My favorite challenge is to architect new eras that are scoped above and beyond a specific activation. Such engagements might seem to be launched via what people often refer to as 'experiential marketing', but they are pre-conceptualized, designed, executed, followed up and maintained with client's long-term stakeholder value in mind.    

Either working directly with brands or through agencies, in today’s congruent marketing world — where technology, content, and finance increasingly overlap — ephemeral experiences create lasting emotional and digital connections in a fast-changing commercial landscape where consumers value experiences more than things, and where amplification and brand love is more important than ever before.

Previous client relationships include LVMH, Estée Lauder, Condé Nast, Marriott International, Calvin Klein, Mastercard, and MTV. Award-winning projects have been featured in Biz Bash, The Cut, W, Rolling Stone, and Vogue.

I hold a BFA from the Fashion Institute of Technology in New York, and an MBA in International Luxury Brand Management from ESSEC Business School in Paris, France. Currently, I teach Events and Communication Design at the Fashion Institute of Technology. I live in New York.

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